Sígrid Degobi

This is a personal brand project I developed as part of my rebrand. The monogram is stylezed to recall the letter S. The encounter of the two parts of the letters brings the concept: where design happens. Design is, basically, the conjunction between form and function. So the top part of the logo stands for "FORM" as the bottom part stands for "FUNCTION". Both parts merge at some point creating Design. That's the way I found to never leave behind the core of design: form and function.

The pattern was developed having in mind the areas I like to work with: UX/UI, book design, visual identity and video

The brand has 4 main colors and 4 auxiliar colors, to be used when in small amounts.

The typography was selected in order to bring modernity, personality and also proximity with the monogram. The brand has 2 different auxiliar fonts: one used in the logo and another one for textual purposes.

As for the applications, both logo and pattern wher aplied to reforce the identity of the brand.

↑Back to Top